The Novaterra project is an EU-funded initiative that aims to ensure food security and access to healthy food for a growing population. It is studying whether high crop yields and quality can be maintained without using controversial pesticides in Mediterranean olive groves and vineyards. The goal is to reduce or eliminate pesticide use for sustainable food production in Europe and other regions.
Script : European Business Summit and Novaterra Consortium
Design, illustration and animation: Pedro Meca
Client: Novaterra Consortium and European Business Summit